ZHOU ZIQI
zziqi.zhou@outlook.com
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︎Ongoing Projects
2026–Present
Research on stakeholder relationships, cultural sustainability, and digital transformation within Fujian lacquer art intangible cultural heritage communities.
2026–Present
University–industry collaboration exploring brand communication, customer experience, and digital engagement for regional tea products.
2025–Present
Research on communication strategies and digital content development for industry–education collaboration platforms.
zziqi.zhou@outlook.com
︎Ongoing Projects
Cultural Sustainability & Digital Economy Research
Research Team Member2026–Present
Research on stakeholder relationships, cultural sustainability, and digital transformation within Fujian lacquer art intangible cultural heritage communities.
Brand & Digital Communication for Fujian Tea Products
Research Team Member2026–Present
University–industry collaboration exploring brand communication, customer experience, and digital engagement for regional tea products.
Brand & Digital Communication for Industry–Education Projects
Research Team Member2025–Present
Research on communication strategies and digital content development for industry–education collaboration platforms.
About
My practice sits at the intersection of visual communication, design research, and cultural engagement. Driven by curiosity, I explore how design can reveal everyday experiences, foster dialogue, and create meaningful connections between people, places, and culture. I see design as both a creative practice and a way of understanding the world through making, collaboration, and reflection. I am currently a Lecturer in Advertising at Fujian Polytechnic Normal University in Fuzhou, China, where I continue to develop my teaching, research, and design practice.
Education
Glasgow School of Art
MDes in Design Innovation and Citizenship
2022–2023
Beijing Institute of Fashion Technology
BFA in Visual Communication Design
2015–2019
Asia University, Taiwan
Exchange Programme
Information & Communication Design
2017–2018
Selected Projects
Crossing Cultural Boundaries
Project Lead2023
Interactive card game promoting intercultural dialogue through ethnographic research and community engagement. ︎︎︎LINK
The Wheel of Seasons
Service Designer & Researcher2023
Eco-cultural service design project exploring community heritage and sustainable tourism in the Scottish Highlands. ︎︎︎LINK
Memorable Experience in GLA
Service Designer & Researcher2022
Interactive airport installation exploring place identity and collective memory through visitor participation. ︎︎︎LINK
Design Partner 2.0-CityHunter
UX Experience Researcher2020
Public art space proposal exploring community interaction and post-pandemic public space in Chengdu. ︎︎︎LINK
Awards
The Vertex Awards, Asia Pacific, GOLD Award. 2023
Brand package design, Floral Tea Brewing Series
The 4th China "Internet" + University Student Innovation, Third Prize in the Beijing Competition 2018—Project on Design Exploration of Local Culture in City Luoyang
Exhibitions
︎︎︎LINKGood! Art Festival, N+PARK, Notting Hill Art Center, HangZhou 2020
Exhibited: A Guide to Emotional Value
Nothing to Do With Death, The Dong Art Space, Beijing 2020
Exhibited: ‘20×20+280’
F·ART, White Field Art Space, 798 Art District, Beijing 2019
Exhibited: ‘Hey, What are you doing?’
@ Art Festival, 77 Cultural and Creative Park, Beijing 2019
Exhibited: ‘882-004-453’, ‘Interaction of Performance and Space’
